Surface Pattern Design Licensing

artist profile picture, crystal walen

Hello and Welcome! I’m Crystal

My journey as a surface pattern designer in licensing started in 2015. Before that, I worked as a designer on print and pattern for textiles in home decor and in the fashion industry from 2005 to 2015, after completing my textile design BFA from RISD in 2004.

Over the last decade, my original artwork has sold more than $10 million worth of product for my licensing partners.

From the beginning of licensing my artwork, there has been a sustained interest in my florals, especially my watercolor florals, botanicals, fruits, and home decor and seasonal themed art. I love working in watercolor, but am equally skilled at translating hand drawing and painting into vector.

I partner with brands to create meaningful partnerships and blend expertise with handcrafted patterns for relevant yet unique prints that make products stand out.

Patterns | Home decor, kids, fashion

Product and pattern design expertise and advisement

Proven selling designs

Extensive design library of seamless patterns

Custom Colors and Scales

Exclusivity, Non-exclusivity, and Commission

File types: PSD, TIFF, GIF, PNG, JPG, Vector

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Frequently Asked Questions

  • Typically, you will fill out a licensing form to start a conversation.

    1. We confirm your inquiry details,

    2. Send a price for the license

    3. If you decide to move forward with a license, a contract and invoice is sent.

    4. Once those are reviewed and paid, the files are delivered.

    Usually, there no concerns or questions about file type or otherwise, but if any question arises we are available to troubleshoot at any step along the way.

  • The primary types of licenses provided are rights to use the designs for finite, limited licensing terms, The following is a brief description of each type of license offered.

    Non exclusive is the least expensive. It’s for artwork that elevates a product without concern about competitors having the same design.

    Exclusive is twice as expensive as a non exclusive and offers category specific product license that allows only your organization to have the design during your license term.

    For example, if you make kids clothing, and would like an exclusive license, no other kids clothing maker can have the design while you have an active license.

    Custom/Commission is to explore a commission to create a new design. This option tends to be more costly than the previous options but it always depends on what the project requires. I price accordingly to how much work I would be required to do.

    I usually do not offer buyouts of my work but it depends on the project.

  • My file types are flexible so I can offer all file types regardless.

    They originate in high resolution 300 DPI seamless repeat format, and available as jpg, .png, Indexed GIF, and vector.

    Because of my expertise across design programs I can adapt artwork to a variety of file types even watercolor to vector without lost quality of what makes the art special.

    Most licensing partners who request an editable or vector file, require a need to manage colors for production and file types I do enable color management for production either in vector for raster format.

    Otherwise, I don’t usually offer files with editing capabilities unless I’ve agreed to offer a buyout.

  • I am available to partner with product companies, manufacturers, makers and other parties in need of a designer with industry expertise.

    • My art has brought in over 10 million dollars of revenue over the last decade for my licensing partners

    • POD ranking artist for the last decade (read more)

    • Textile Design Degree from RISD

    • 20+ years of textile and surface pattern design industry expertise

    • Concept to production translation

    • 20 years of product design

    • 10 years licensing artwork

    • Copyrighted artwork

    • Recognizable style

    • Handcrafting, painting, and drawing expertise

    • Design program mastery

    • Seamless Patterns mastery

    • Manufacturing printing fabrications background

    • A philosophy that concept informs design