Mid year 2025 Review
This year has already flown by, with so much happening behind the scenes. I’ve taken a few steps for perspective. There has been strategy work and I am already encouraged by the results of my initial steps into this year.
Early in May, I got myself out to a social art event, and took a little trip to the mountains to paint, breath and find inspiration enjoying the view in the hot spring pools in Glenwood Springs CO.
In June my family and I hit the road across country, to spend summer in New England, walking down memory lane left and right and subtly seeing my past, present and future altogether, and realizing how much I’ve grown up.
Collections in 2025
Crystal W Design | Featured
Crystal W Design featured on page 14 of Pattern+ Trend report | summer 2025
Strategy Pivots
Over the last year, I met with a few marketing gurus who shared some truths. There is always room to tighten up your brand. A limited offering can be more effective. In recent years, I pivoted without accountability. It was time to return to a more analog approach:
✓ Review sales quarterly. Sales trends should inform future design
✓ Find trends in sales, color, pattern, style, and end use
✓ Collections should be updated regularly, not just added
✓ Observe trends, other artists, etc. BUT don’t be influenced in a way that minimizes your signature style
✓ Accountability - set expectations for partnerships and goals, and review regularly
✓ Quality over quantity for partnerships and marketing content.
✓ Diversify product types. Limit product competitors
Food for thought, Slow is fast